Trade show video: how to keep your stand working after the show closes
Exhibiting at a trade show isn’t cheap: the floor space, the stand build, your team tied up for several days. And once the show closes, all you’re often left with is a handful of phone photos. Video makes the most of that investment and reaches the people who couldn’t make it.
Since 2025, I’ve been filming the Artisanat du Maroc stands at Paris trade shows: Foire de Paris 2025, Rétromobile 2026 and Bijorhca 2026. Here’s what I’ve learned along the way.
Why film your stand?
- Get more out of your investment. The show lasts a few days; the video stays online for months.
- Keep your social channels busy during the show. Your followers see the crowds and the new products in real time, and can come and visit you.
- Show the event to people who weren’t there. Clients, partners, colleagues at other sites.
- Lay the groundwork for next year. A highlights video shows exactly what the stand achieved.
What one trade show can give you on video
For Artisanat du Maroc, each show produces:
- 1 landscape highlights video of 1 to 3 minutes, for the website, LinkedIn and presentations;
- 1 vertical highlights video of around 1 minute, for Instagram;
- 1 vertical edit for each day of the show, posted while it’s still running;
- photos taken during the show.
The daily edit is what makes the difference: instead of a single recap going out a week later, the brand’s account stays active for the entire show.
What to film on your stand
- The stand empty, then busy. The set-up followed by visitors arriving shows the footfall better than any statistic.
- Products and craftsmanship. Demos, skills, close-up details: this is what makes people want to visit.
- Conversations. Your team talking to visitors, nothing staged.
- Key moments. An official visit, a special guest, an activity, the opening.
- Voices. A short interview with a manager or a visitor puts what we’re seeing into words.
The challenges of filming at a trade show
- Noise. You need the right mics for interviews, otherwise you won’t hear a thing.
- Crowds. I work with a light kit so I don’t get in the way of visitors or your team.
- Timing. The best moments often come at opening time, during peak hours and at scheduled highlights, so you need to know them in advance.
- Permissions. Some shows have rules on filming, so it’s worth checking with the organiser.
Posting during the show: how it works
To post every day, the editing happens alongside the filming. In practice, before the show we agree on:
- what time you want to receive each day’s video;
- the tone and the priority topics (new products, artisans, activities);
- who signs off and who posts on your side.
The highlights videos, which take more work, are delivered after the show.
Before you book a videographer for your trade show
- Which days need covering: all of them, or just the opening and the key moments?
- Do you want to post during the show, or only afterwards?
- Which formats: landscape, vertical, or both?
- Do you need photos as well as video?
- Who should be interviewed?
Exhibiting at Foire de Paris, Rétromobile, Bijorhca or another Paris trade show? Send me the dates: I’ll check my availability and get a quote over to you within 48 hours. Get a quote · See the trade show video page